EaseMyTrip ventures into hospitality segment with strategic investment in Eco Hotels & Resorts, ET TravelWorld

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<p>Picture used for representation.</p>
Picture used for representation.

In a significant move towards diversification, EaseMyTrip.com, one of India’s leading online travel platforms, has recently acquired a non-controlling stake of approximately 13 per cent in Eco Hotels and Resorts, a BSE-listed entity operating in the hotel and hospitality industry.

Eco Hotels and Resorts, known for its commitment to environmentally friendly practices, operates carbon net zero hotels, aligning seamlessly with EaseMyTrip’s vision to broaden its portfolio and promote sustainability within the hospitality sector.

This strategic investment not only signifies EaseMyTrip’s foray into the eco-friendly segment of the hospitality industry but also opens avenues for collaboration between the two companies. Discussions are underway to explore various areas of cooperation, extending beyond hotel operations to air and non-air businesses catering to customers on the EaseMyTrip.com platform and its subsidiaries.

Nishant Pitti, Co-Founder, and CEO of EaseMyTrip, expressed enthusiasm about the partnership, stating, “We are thrilled to announce our association and strategic decision to invest in Eco Hotels and Resorts Limited, reflecting EaseMyTrip’s commitment to sustainable and responsible business practices. Our choice to invest aligns with our vision to contribute positively to the growth of eco-friendly and green hotels. This investment marks another milestone in our journey to diversify our portfolio and enhance the travel experiences we offer to our customers. By fostering environmentally conscious initiatives, we aim to shape the future of the travel and hospitality industry positively.”V K Tripathi, Executive Chairman of Eco Hotels and Resorts, emphasised the shared commitment to redefine India’s hospitality landscape through sustainability, advanced construction technology, and bold expansion strategies. He stated, “This strategic association between EaseMyTrip.com and Eco Hotels and Resorts Limited may turn out to be a game-changer as such synergy is hardly seen in the hospitality sector.”

Revivo unveils Hotel X - comprehensive SaaS hospitality management & growth platform

Hotel-X integrates with major Online Travel Agencies (OTAs), such as Booking.com, MakeMyTrip, Agoda, Goibibo, Airbnb, Expedia, Yatra, ClearTrip, and more. Utilizing AI and ML algorithms, it accelerates revenue maximization through rate optimization, increased sales channels, and stress-free management for hotel owners and managers. Within three months of deployment, Hotel X users reported a 50 per cent increase in revenue and earnings.

  • Published On Dec 22, 2023 at 03:02 PM IST

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