This announcement comes against the backdrop of Korea‘s overarching goal of reaching a record-breaking 20 million foreign visitors by 2024.
Yun emphasised the strategic importance of India in Korea’s tourism plans, highlighting the country’s success in attracting Indian visitors. Last year saw a significant milestone with 120,000 Indian travellers experiencing Korea’s attractions.
“With their boundless enthusiasm and deep appreciation for K-pop, K-drama, K-beauty, and the Korean culture in general, we recognize the tremendous potential of the Indian travellers. Our strategic 2024 in-market initiatives will play a crucial role in helping us achieve our ambitious targets and to paint a vibrant picture of Korea’s diverse offerings for these discerning tourists. These include joint marketing promotions, FAM trips, digital marketing promotions, multi-city roadshows, and participation in such prominent industry events,” he added.
Determined to weave a tighter tapestry of B2B partnerships and to keep Korea at the top of Indian travellers’ must-visit lists in 2024, KTO is also marking its presence with a sizable delegation at the country’s upcoming travel trade shows including Outbound Travel Mart (OTM) in Mumbai from February 8-10, 2024, and the 31st edition of South Asia’s Travel and Tourism Exchange (SATTE), to be held from February 22-24, 2024.According to KTO, the attendees at the exhibitions will have the opportunity to engage in one-on-one meetings with the attending delegation who will showcase Korea’s abundance of offerings, including luxury, hallyu, culinary, MICE, among others. The delegation will comprise of key tourism industry stakeholders representing various entities such as Regional Tourism Organizations, Destination Management Companies and Airlines.